- Customer Connection
- Customer Behaviors
- Service Providers
- Product Differentiation
Digital TransformationImagine having a solution to seamlessly collect customers' behavioral data and personalize the consumer journey without increasing costs.
Baliston works with you to find business solutions that fit your needs.
Building a User DatabaseAccess genuine usage data spanning the entire product lifecycle. Brands will now possess comprehensive product insights into how customers employ their products, including details like shoe usage patterns, an array of real-world walking metrics, and activity-related insights.
Harness the DataMake informed decisions when anticipating demand and providing services based on product usage and consumer insights.
User InsightsTap into an analytics platform that provides practical insights into how customers utilize their product throughout its entire lifecycle, encompassing aspects such as shoe usage, health, and activity-related data.
Data UtilizationLeveraging biomechanical data will enhance marketing strategies, while offering more personalized products and services at scale. Using the data will inherently strengthen customer relationships, boost sales, and foster brand growth.
Brand LoyaltyBrand loyalty offers a spectrum of advantages, including increased repeat purchases and customer lifetime value, reduced marketing costs, word-of-mouth promotion, enhanced stability, improved brand equity, and more.
This enduring bond with customers fosters lasting relationships, drives consistent revenue, and positions the brand for long-term success in the market.
Adapt to TrendsEmploying the data allows businesses to quickly adapt to changing trends and preferences by tailoring their offerings accordingly.
Become a Service ProviderService-based businesses can plan on consistent and predictable revenue, as services are often consumed regularly or on an ongoing basis.
Make money through the data!
Lower CostsService providers typically require less initial investment in terms of manufacturing, distribution, and inventory. Many services can be scaled efficiently, making it easier to grow the business without significant physical infrastructure changes or cost.
Brand ExpertiseService providers have the opportunity to specialize in specific niches or industries, enabling them to become experts in their field and positioning the brand as a trusted advisor or partner.
Insights at every stepOur platform empowers your shoes to monitor your customers' health on a daily basis by analyzing their gait and activity. It's like having a personal health tracker right at their feet! From detecting fatigue levels to measuring performance benchmarks, our technology offers insights that go beyond the ordinary shoe.
Step Beyond Wrist DataSteps, stairs, distance, and calories burned cannot paint the full picture of customers' walking health. Details matter. Metrics like propulsion, heel impact force, pronation, and foot progression angle are just a few of the metrics(1) that only Baliston technology can measure.
What’s more, metrics about movement done with your feet are always more accurately measured at the foot versus at the wrist.
1 Activity tracking accuracy
Long-Term ValuePersonalized experiences and products contribute to customer lifetime value. Personalization encourages deeper interactions with customers, fostering stronger relationships and brand engagement, as satisfied customers are more likely to return and make repeated purchases.
Brand DifferentiationSmartshoes align with the established trend of health and fitness monitoring, tapping into a lucrative market.
Brands that adopt smart shoe technology will stand out in a saturated market. The incorporation of AI, sensors, and health monitoring capabilities will become a key differentiator, attracting tech-savvy consumers who seek innovative products that go beyond mere aesthetics.
Market DisruptionEarly adopters of smart shoe technology have the chance to disrupt the market, potentially gaining a significant market share as traditional shoe brands struggle to catch up.
InnovationBrands using innovation to provide storytelling opportunities inherently create more compelling and engaging narratives around their products or services.
In essence, leveraging innovation for storytelling allows brands to transform their messages into memorable, relatable, and impactful narratives that resonate with their target audience, ultimately leading to increased brand loyalty, recognition, and growth.